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Title : The Market And APPL -- September 11, 2017
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The Market And APPL -- September 11, 2017

The S&P 500 hit an all-time record today. All indices were up 1% today. September is a bad month for investors, they say.

Futures mean squat, but right now:

The Dow was up 250 points today, and right now is holding onto those gains, but the interesting thing is the further jump in S&P 500 and Nasdaq.

Disclaimer: this is not an investment site. Do not make any investment, financial, job, travel, or relationship decisions based on anything you read here or think you may have read here.

I assume much of the Nasdaq is being led by tech with Apple announcing new iPhone tomorrow. This is the interesting thing about the iPhone. No analyst or "talking head" seems to be concerned with the $1,000 price tag. This price point has been talked about for such a long time, a $1,000 price point tomorrow won't be a shock. Folks are ready for it.

It will be interesting how Tim Cook announces a $1,000+ iPhone -- lots of comparisons to mobile computers, no doubt. If the price comes in under $1,000 watch APPL shares surge. Of course, the former is not going to happen.

But folks are already talking making these comments:

• the iPhone X will be high-end, marketed to high-end Apple buyers; a premium iPhone; Apple is surrounded by millionaires out in Silicon Valley and knows there is a lot of money out there
• the iPhone X at $1,000+ becomes an "item" for the glitterati
• for the rest of us, an $800 iPhone 8, 8-Plus will look like a bargain
• but then this: for the rest of us, if $800 looks like a bargain, another $200 isn't all that much
• and, besides, the phone companies will tether the $1,000 to a three-year plan making the phone even "more" affordable

My Samsung clam shell that I got about ten years ago seems to be on its last legs; new battery but the display seems to "dying." But no, no Apple iPhone for me; another clam shell if they are even available any more.

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