Wrong Metrics Being Followed -- Auto / Light Truck Sales -- March 4, 2018

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Title : Wrong Metrics Being Followed -- Auto / Light Truck Sales -- March 4, 2018
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Wrong Metrics Being Followed -- Auto / Light Truck Sales -- March 4, 2018

The other day the mainstream media reported auto / light truck sales for the month of February, 2018, noting that for most makes, total sales had declined month-over-month. And then you read the small print: sales of low-margin, small sedans fell significantly, enough to affect the bottom line in number of units sold, but the number of high-margin, light trucks and SUVs sold continued to surge.

Today, from Twitter:





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