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Title : The Ledecky Page -- April 2, 2018
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The Ledecky Page -- April 2, 2018

The importance of this story is not the fact that Katie Ledecky is turning pro, but rather that she got this much coverage in The Washington Post.

“It’s rare that an athlete turns pro and they have a business on Day 1,” Levy said. “We feel we have the luxury — and Katie feels this way, too — in being very strategic and trying to put together a plan first and then find the right partner companies that fit what she wants to do moving forward.”

In other words, Ledecky won’t race into partnerships for a quick paycheck. She’ll have some leverage and can seek long-term deals, perhaps looking for companies that might want to stick with her for the next Olympic cycle as well.

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