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Title : Apple Brittle -- July 2, 2018
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Apple Brittle -- July 2, 2018

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I recently posted a note titled, "Apple Brittle." I stand by the story, so I really, really appreciate the story below. 

From MarketWatch: why AAPL is still a good buy at $200/share.

My wife and I gave our first son an Apple II computer for his ninth birthday. When he opened the box, I took the instructions and he took the computer. He had it up and running before I finished reading the instructions.

Legendary mutual fund manager Peter Lynch said that some of his biggest winners came from going to a mall with his daughters, giving them some money, and seeing where they spent it. He argued that, “ If you like the store, chances are you’ll love the stock.” His shopping strategy might be justified by the argument that new stores fly under Wall Street’s radar. 

How interesting.

I bought an Apple II computer, also. I blogged about this a long, long time ago. We were in Germany at the time. I came home with the Apple II. I placed our two young daughters on either side of me and showed them how the computer worked. They, too, learned how to use it immediately. I don't recall any instructions. If I remember correctly, one turned on the computer, watched it boot up, and then began "using" it.

In fact, if I remember correctly, the instructions came on a single 3" by 6" glossy card with three graphics:

• how to attach the power cord to the computer
• how to plug the power cord into the wall outlet (we had 220 V in Germany; worked fine)
• where to find the on/off switch on the computer

They still both use Apple products ... and lots of them ... laptops, tablets, iPods, iPhones, AppleWatches. And the products still don't come with instructions.

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